Morocco, the doorway to Endless Beauty
Best Tours at Best Cost
It's More Extraordinary with Sarah Tours
We believe that travel is more than just ticking off destinations from a list. It's about immersing yourself in the heart of each place, going beyond the surface to truly discover a destination. With over 25 years of experience under our belts, our incredible adventures span all seven continents and allow you to delve deeper—exploring not just the iconic sights but also the hidden corners known only to the locals, where no other tours go.
Free cancellation
Enjoy peace of mind with our flexible booking policy - cancel with advance notice and receive a complete refund for your scheduled experience.
Why choose us
24/7 Staff Assistance
Whether near or far from home, your trip will be local led and full of unforgettable experiences, with everything taken care of.
Meticulous Assessment
You deal with Morocco and trans-Africa's most qualified and reliable travel experts for sustainable tours and expeditions.
Budget Tours
Multiple choices of tours and overland trips with best offers for all budgets All through Africa.
Adventure Articles
Morocco Customized Tours and Journeys
Traveling through Morocco is a deeply rewarding experience, and the journey becomes even more meaningful when it is customized by professionals who understand the culture, history, and rhythms of the land. At Sarah Tours, with over 30 years of experience in crafting in-depth cultural adventures and sacred music journeys, we design tours especially for the discriminating traveler, those who seek not only to see Morocco but to feel it. From the medinas of Fez and Marrakech to the silence of the Sahara, every detail is carefully tailored to ensure authenticity and comfort. Choosing a private customized tour instead of a group package gives you the freedom to travel at your own pace, with the people who matter most—whether that’s family, friends, or a small circle of kindred spirits. on a Morocco bespoke journey, you decide how much time to spend in each place, whether to linger in Chefchaouen’s blue alleys, attend a sacred Sufi music gathering, or hike through the Atlas Mountains. Your itinerary reflects your interests, rather than following a rigid group schedule, giving you space for discovery and moments of true connection. A customized tour also doesn’t mean breaking the bank. With the right planning and professional guidance, private tours can be both affordable and enriching, often offering better value than large group packages. By working with a trusted operator like Sarah Tours, you benefit from decades of local expertise, carefully selected accommodations, and insider access that make your Moroccan journey not just a trip, but a once-in-a-lifetime experience.
Urban Agriculture in Grand Casablanca
Urban Agriculture in Casablanca and Rabat: A Green Renaissance in the Heart of Morocco Urban agriculture in Morocco’s major cities, especially Casablanca and Rabat, is more than a modern experiment. It is a revival. A quiet return to ancestral rhythms, where earth and community are not forgotten in the rush of urbanization. Amid the humming of traffic and the sprawl of concrete, new life grows in rooftop gardens, schoolyards, small terraces, and community plots nestled between apartment blocks. In Casablanca, Morocco’s economic capital, urban farming is becoming a source of resilience and pride. From peri-urban farms that supply local markets with fresh produce to rooftop projects in Hay Mohammadi or Sidi Moumen, citizens are reconnecting with the soil. Not long ago, the city was flanked by fertile agricultural lands. Today, as urban sprawl consumes rural edges, families and cooperatives are reclaiming green space from within, utilizing recycled materials, rooftop composting, and water-efficient systems. In Rabat, the political and cultural capital, the story is even more inspiring. Community gardens supported by NGOs and schools are helping children learn the value of self-reliance, ecology, and food heritage. Elderly residents share traditional planting knowledge, while youth experiment with vertical gardens and hydroponics. It is a merging of the old and the new, of ancestral wisdom and modern ingenuity. Urban agriculture in Morocco is not only about food production; it is about dignity and possibility. It gives meaning and purpose to idle rooftops, empowers women through cooperative farming, and fosters food security in low-income neighborhoods. In both Rabat and Casablanca, gardens become meeting points — spaces for dialogue, education, and community healing. As Morocco continues its journey into sustainable development, urban agriculture offers a local, inclusive, and ecologically sound path forward. It holds the potential to inspire visitors from around the world, showing them that a nation rooted in tradition can also be a pioneer in innovation. One standout example is Dr. Fettouma Djerrari’s Urban Agriculture Farm Jnan Lakbir in Dar Bouazza, on the outskirts of Casablanca. This innovative pilot project integrates sustainable farming into the urban landscape, offering a living example of how cities like Casablanca can produce healthy food locally. Through composting, eco-irrigation, and educational outreach, Dr. Benabdenbi’s farm is shaping the future of food resilience and environmental stewardship in Morocco. At Sarah Tours, we believe these green projects are worth exploring, celebrating, and supporting. They are the seeds of a brighter, more resilient Africa, and they are blooming right in the heart of Morocco’s cities. Most of our farm tours visit similar institutions.
Africa Feeds the World
I recently came across a striking image that stopped me in my tracks, a map of Africa, not drawn with lines or borders, but sculpted entirely from fresh produce. Tomatoes, cabbage, peppers, carrots, beans… each region thoughtfully represented by the fruits of its soil. It wasn’t just clever. It was profound. It told a story, one that resonates deeply in our times. Think about it. In the 21st century, the future of humanity lies not only in the advancement of technology but also in the return to what is essential: health, nourishment, and the land. The so-called developed world, for all its wealth and innovation, is struggling to feed itself, not for lack of resources, but because it has lost touch with them. The relentless pace of modern life has no time for the patient rituals of planting, harvesting, or tending. Their soils are poisoned by industrial greed. Their diets are corrupted by speed and artificiality. The pharmaceutical giants, armed with science and ambition, have failed to provide effective remedies for the chronic ailments associated with this lifestyle. And so we are left with one truth: there is no substitute for good food. ![] Real food, grown with care, is the only sustainable medicine for the body and soul. And it does not come from massive Agro-corporations or distant stock exchanges. It comes from the humble hands of small farmers. It is the work of communities who till the land each morning and fill the markets with life and colour by dusk. It is not the Memphis Cotton Exchange or the Detroit Wheat Market that feeds a nation; it is the woman with her basket of greens, the man ploughing a modest field, the child gathering mint in a sunlit garden. And where do we find this truth most vividly alive today? In Africa. Africa, with its rich soil and abundant sun, its industrious people and deep-rooted sense of community, is becoming the heartbeat of a future the world didn’t see coming. A future that is not about domination or overconsumption, but about sustenance, dignity, and shared prosperity. In its fields and villages, on its small farms and family tables, lies a wisdom that the modern world has lost: that health is wealth, that land is legacy, and that food is sacred. This image, a continent shaped by harvest, says more than a thousand words. It is not just art. It is prophecy. Africa is not only the past; it is the promise. In the age of disconnection, it reminds us to reconnect with the earth, with each other, and with what truly matters.
Africa Natural beauty
Clay and Grace: A Reflection on Natural Beauty, Identity, and Cultural Preservation in Africa Celebrate natural beauty, heritage, and African womanhood through a powerful reflection on tradition, identity, and cultural preservation. In the face of a rapidly globalizing world, there remains a quiet, powerful beauty in Africa—a beauty grounded not in performance or pretense, but in authenticity, ritual, and a deep relationship with the land and one’s community. A single image can hold within it centuries of tradition, and in the eyes of a woman from Kenya, adorned in her ribbed clay necklace, we glimpse a world where beauty is heritage and heritage is sacred. This woman, recently married, wears the necklace not as an ornament, but as a declaration of status, identity, and pride. Crafted carefully from beaded clay, shaped by hand, and worn with dignity, her collar is more than attire—it is a record of life’s transitions, of social belonging, and of ancestral continuity. This tradition, found among tribes such as the Turkana, Dinka, or Karamojong, speaks not just to aesthetic expression, but to the anthropology of African womanhood. Here, beauty is not manufactured—it is earned, celebrated, and layered with meaning in nature by God. The natural world plays an essential role in shaping these expressions. Materials like clay, beads, shells, and pigments are not simply decorative; they are elemental, grounding African art in the soil, the river, the tree. Each bead strung or collar molded is a conversation with the earth, a way of inscribing memory and value into form. In this context, beauty is communal. The process of crafting, gifting, and wearing is intergenerational—a mother guiding her daughter, an elder blessing the hands of a new bride. These practices form the fabric of African social anthropology: how knowledge is passed, how status is marked, and how a community sees itself through its women. Yet this beauty is also fragile. Modernity brings with it the erosion of language, of rituals, and attire. But images like this one preserve more than a face. They preserve a story, a ceremony, a declaration that African beauty need not conform to colonial or commercial ideals to be seen as valuable. It already is. To preserve this beauty is not to romanticize or fossilize it, but to respect its place in the evolving narrative of African societies. It is to honor the clay collar not as a costume, but as a culture. And to see in the gaze of this woman not only elegance, but a living archive of strength, memory, and grace. She is not a model. She is not a trend. She is heritage made visible. She is Africa.
Become an insider
Get insider tips, travel inspiration, and exclusive offers you won't find anywhere else — sign up now!