Cultural Tours for All

Our extraordinary achievements in the travel industry portray Morocco at its best, whether through its rich culture, breathtaking natural landscapes, deep spiritual wealth, or unique arts and crafts with our in-depth customized tours, journeys, and expeditions throughout the Kingdom of Morocco. Due to our success, His Majesty Mohamed VI, King of Morocco, knighted Sir Hamid Mernissi (founder of Sarah Tours) as Chevalier of Al Mukafaa Al Watania (The Merit of the Nation Knight) to become the first Knighted Tour Operator in the history of Morocco.

Hamid Mernissi

Dear Traveler,

Your next journey will likely take you to a destination that captivates your imagination and touches your soul. If so, allow us to suggest dazzling Morocco, Spain, and other exotic destinations in Africa, recently popular destinations for the savvy voyageur. In our Tours to Morocco catalog, you will find various trips for small groups or private customized trips. As natives of Morocco and having traveled, explored, and worked extensively in Morocco, among other exotic destinations in Africa, we have unparalleled expertise. We have combined our depth of knowledge and love for Morocco to create exceptional group or private tours. We plan each tour with the hope that it will foster in you, the traveler, an appreciation and excitement for the magnificent country of Morocco. Each of our group or private tours to Morocco affords a variety of experiences—from the spontaneous and adventurous ruggedness of the Atlas Mountains to the exquisite serenity of Fes, a city beyond time, or the exoticism of Marrakech, the best-groomed oasis on earth.

We work diligently to accommodate your needs during your trip to Morocco and other tours from Spain to Africa, including the possibility to customize any itinerary, specific accommodations for your private tours, etc.

The planning of each trip takes place in our office in Casablanca. Upon your arrival to start your tour in Morocco, you will have a first-hand experience of Moroccan hospitality. Our staff of professional drivers and guides will greet you at the airport to begin your journey. All the Sarah Discoveries DMC family members here in Morocco enjoy their work immensely and take great pride in showing their country to you. Each of our guides brings a wealth of knowledge and love for Morocco, which you will surely come to share by the end of your stay!

We have been designing tours concerning helping locals to develop without losing their natural and traditional ways of living in their environment on the terms they have inherited from their ancestors. We have consistently supplied sustainable tours to Africa since 1994. Today, due to the natural, social, and economic needs to sustain each other around the globe, humanity is in significant need to go back to the simple basic that is to its natural duty to help those in need. For the first time, we have created GOODWILL TOURS to allow travelers to travel with a purpose. Initially, to travel to share, help, sustain and protect the environment. We all have something to offer to the other anywhere in the globe. We all have an obligation to share not only material but knowledge; a good word or advice could make an essential change in someone’s life; a pencil can help a child to write, draw, and develop their skills, and a T-shirt can create a keen to someone who will never forget you as uncle John or aunt Sue. a plant of goodwill and friendship you may plant today somewhere will sustain human and natural life in its environment for years to come. By being there, you have contributed a great deal to support the area you are exploring and enjoying. So check out the sustainable and environmental tours we have reserved for you to enjoy, travel for a purpose, and become a world citizen, a world traveler who makes a difference. Welcome to our New World Order, your world of goodies to share.

We are a travel company based in the States and the UK. Together we specialize in short and long-term adventure travel for both men and women, travel safety and wellness, sustainability, local crafts and culture, and off-the-beaten tourist track destinations. We also feature places to stay as that is one of the first things our readers look for. I would love to discuss how we could work together—we at Sarah Tours have a lot to offer savvy travelers and would be a great fit to customize the best tour for you. I would be more than happy to send over our media kits or an actual pitch if you'd prefer, as well as samples of past special tours we've done.

We proudly welcome you on our overland tours to Morocco, Spain, Senegal, Mauritania, Egypt, Tunisia, Kenya, Tanzania, Zambia, Zimbabwe, and South Africa: a world of marvels with diverse tours to Africa. Our Africa overland group tours cover expeditions and safari from Tangiers in Morocco to Capetown in South Africa. We look forward to creating beautiful memories with you. Check our Adventure tours scheduled for 2023 and 2024.

With warm regards,
Sir Hamid Mernissi
Sarah Tours, Inc.